Verfahren und System zur Berechnung der Preiselastizität zur Optimalen Preisgestaltung von Produkten

Details

Veröffentlichungs-Nr.

EP4372656

Aktenzeichen

EP23210612

Anmeldetag

17. November 2023

Veröffentlichung

22. Mai 2024

Rechtsraum

EP

IPC

G06Q30/0201G06N3/088G06N5/01G06N20/20G06N3/0442G06N3/047G06N3/09G06N7/01G06N3/0475G06N3/092

Abstract

In retail industry, retailers need accurate price elasticity (PE) values to offer optimal prices for products to business constraints. Existing approaches provide approximate PE values leading to suboptimal price recommendations. This disclosure relates to method of computing PE values for optimal pricing based on sequential price elasticity computation is provided. Transaction data and attribute data of products are processed to obtain preprocessed data. One or more selected models are determined based on the preprocessed data. Priors at one or more levels are computed and likelihoods are computed based on one or more monetary objectives from historical transaction data of the products. One or more parameters of one or more price elasticity distributions are iteratively determined through one or more component approaches based on the priors and the likelihoods. The PE values are derived based on ensemble techniques applied to one or more parameters of the one or more PE distributions.

Anmelder

Firma

Tata Consultancy Services Limited

Land

🇮🇳 Indien

Fachgebiete