Verfahren und System zur Identifizierung von Produktdetails aus Marketing-Kollateralbildern
Anmelder: Tata Consultancy Services Limited 🇮🇳
Details
- Veröffentlichungs-Nr.
- EP4521363
- Aktenzeichen
- EP24192497
- Anmeldetag
- 2. August 2024
- Veröffentlichung
- 12. März 2025
- Rechtsraum
- EP
- IPC
- G06V20/62G06V30/10G06V30/146G06V30/148G06V30/19
Abstract
Retailers need information about their competitor's pricing and promotions and marketing collaterals are one of the most vital sources of this information. Conventional approaches for extracting product names from marketing collaterals depends on large volume of data repositories and complex machine learning based approaches. The present disclosure extracts product name blocks from marketing collaterals using image processing techniques. The inputs to the present disclosure are seed words and the marketing collateral. A plurality of word level text regions from the image and text value are obtained. Further, a plurality of text characteristics corresponding to each of the plurality of word level text regions are extracted and matching seed word regions are obtained. Further a plurality of meaningful text blocks and a plurality of seed blocks are obtained. Finally, a plurality of product names are extracted using a matrix based product name detection technique and updated in the product dictionary.
Anmelder
- Firma
- Tata Consultancy Services Limited
- Land
- 🇮🇳 Indien
Indisches IT-Dienstleistungs- und Beratungsunternehmen, Teil der Tata Group. Bietet Softwareentwicklung, IT-Consulting, Outsourcing und digitale Transformationslösungen für Unternehmenskunden weltweit an.
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Fachgebiete
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