Verfahren und System zur Empfehlung von Zusätzlichen Bündelangeboten für Segmentierte Kunden

Details

Veröffentlichungs-Nr.

EP4586174

Aktenzeichen

EP24223596

Anmeldetag

30. Dezember 2024

Veröffentlichung

16. Juli 2025

Rechtsraum

EP

IPC

G06Q30/0202G06Q30/0204G06Q30/0251G06Q30/0601

Abstract

The embodiments of present disclosure herein address unresolved problem of how to make optimized decisions jointly on ancillary bundles recommendation and optimal ancillary bundle pricing using data in order to increase the traffic and maximize revenues remains challenging. Embodiments herein provide a method and system for generating ancillary bundled offers by jointly optimizing the customer bundle preferences of ancillary product bundles and revenue maximizing bundle prices for segmented customers using customers' historical ancillary purchase data. The historical ancillary purchase data can include historical bundles purchase data, or historical items purchase data depending upon the service provider, whether they offer bundles or items only. The overall flow of the disclosure for recommending top-k ancillary bundle offers for segmented customers by jointly optimizing the ancillary bundle products/services and bundle pricing for existing and new customers is provided.

Anmelder

Firma

Tata Consultancy Services Limited

Land

🇮🇳 Indien

Fachgebiete