Maschine zur Verwaltung von Werbekampagnen

Details

Veröffentlichungs-Nr.

EP4769279

Anmeldetag

18. Dezember 2025

Veröffentlichung

1. Juli 2026

Rechtsraum

EP

Abstract

Methods, systems, and computer storage media for providing an advertising campaign management engine in an artificial intelligence system are described. Advertising campaign management refers to the process of planning, executing, monitoring, and optimizing advertising campaigns. Operationally, first, high-conversion design modeling and mining analyzes performance data and user preferences to identify design elements-such as image style and text layout-that drive engagement. Second, design requirement generation converts ad optimization profiles into structured prompts that guide the refinement of ad designs. Lastly, design fine-tuning leverages advanced generative models to adjust ad elements, such as images and layouts, based on the generated requirements. The advertising campaign management engine supports an iterative process that enables automated updates and optimizations, allowing ads to be tailored to specific demographics. For example, it could produce quirky designs for young adults or simplified layouts for seniors. Refined ads are then deployed and continuously monitored for performance improvements.

Anmelder

Firma

eBay Inc.

Land

🇺🇸 USA