Verfahren und System zur Optimierung von Einzelhandelswerbungen mit Gemischt Ganzzahligen Nichtlinearen Programmier- und Kreuzelastizitätseffekten

Details

Veröffentlichungs-Nr.

EP4804104

Anmeldetag

20. Februar 2026

Veröffentlichung

9. September 2026

Rechtsraum

EP

Abstract

Existing solutions often rely on linearization or heuristic methods, which fail to capture the nonlinear interdependencies inherent in promotion planning. A method and system for optimizing retail promotions with Mixed-Integer Non-Linear Programming (MINLP) and cross-elasticity effects is disclosed. The method uses two-step heuristics and Mixed-Integer Nonlinear Programming (MINLP) for promotion planning. The promotion optimization problem is to identify the optimal selection of promotional items and to obtain the optimal discounts for the set of the selected products or items and bundles, so that the weighted combination of total revenue and the total margin at a category level is maximized for the promotion period. Further, it achieves the given total revenue and total margin target numbers, while satisfying the constraints including minimum and maximum discounts, total budget, bundles conflicts and the business rules. Retailers require advanced demand forecasting tools that integrate historical sales data, price elasticity, budget constraints, and operational considerations.

Anmelder

Firma

Tata Consultancy Services Limited

Land

🇮🇳 Indien