System und Verfahren zur Synchronisierung eines laufenden Werbeprogramms mit interaktiven Applikationen

Details

Veröffentlichungs-Nr.

EP2487912

Aktenzeichen

EP12155253

Anmeldetag

13. Februar 2012

Veröffentlichung

18. Januar 2017

Erteilung

18. Januar 2017

Rechtsraum

EP

IPC

H04N21/242H04N21/8545H04N21/43

Abstract

There is provided a system and method for the synchronizing on-air commercial programming with interactive applications, providing interactive content synchronized with on-air television programming. There is provided a system comprising a client device with a display device and an input device and running a synchronization application. The client device receives digital data transmitted from a server, and transmits user feedback information generated from user interactions with the digital data back to the server. The digital data are interactive advertisements, such as online social games, that increase users' awareness of the advertised products or messages. The digital data are delivered to the user's client device in synchronization with the broadcasting of on-air television commercials.

Anmelder

Firma

Disney Enterprises, Inc.

Land

🇺🇸 USA

Fachgebiete